...of advertising dollars.
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Maybe...
...if that company not only invests, but also creates false transactions that appear to be fattening the bottom line, but are actually nothing more than trading revenue back and forth.
It's interesting - in the old days, when AOL, MSN, Yahoo and Excite were the biggest and baddest, I mentioned on the air that the same 40 million dollars a month seemed to be going round robin between all of them, each buying advertising in successive rounds to draw traffic to themselves from the others.
That, and other questionable behavior, was never looked at askance, because the world was moving too fast to set any rules. They could only live by the rules that evolved: the alphabet soup of B2B, B2C, P2P or whatever else was the darling of the venture capitalists at the moment.
But the rules were already set, long ago. Rules that said that no one gets a free lunch, the truth will always become known, and that bad behavior will lead to the decline of industry. We're only beginning to realize that we were looking out of the crucible, not into it.
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After a 30 year career on radio in markets from New York to San Francisco to satellite and network, David H. Lawrence XVII decided to make a change. He hung up his headphones and retired from hosting 3 network/satellite radio shows to head to Los Angeles, to concentrate solely on acting in front of the camera.
Lili VonSchtupp* needed a fresh start. She moved to Washington DC and got her dream job. "I did affiliate relations for Online Tonight with David Lawrence. I slowly worked my way into the producer's chair by impressing David with my assets. (not those assets), my ability to make a CAT5 cable Ethernet cable, type (those of you in the chat room-shut up!) and work a phone system.
