Madaga-scary - Transcript - Hour 2, Segment 3

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There was an article this past week out of San Francisco in Billboard, the headline *Podcasting Lures Wary Music Biz* Anthony Bruno wrote it. And he writes Podcasting has emerged as the Internet*s hottest fad but is it more than just a passing fancy? And now all of a sudden, we have got research on Podcasting. More than just a few Internet life study forced to research estimates that 300,000 Podcasts which deliver digital audio content from the web to computers and portable media devices will be available by year*s end growing to 13 million in 2009. The number of Podcast listeners is more difficult to track. There are so few that research firms like Forrester cannot get an acceptable sample to survey. Well let*s just talk about that. First of all it is easier to determine how many people are listening to your Podcast that it is for radio station like the one you are hearing this on, to determine how many people are listening. If you use a service like Feed Burner you can tell exactly how many people are listening to your Podcast. And if you have a web developer that can put a couple of pieces of code on your server, you can tell how many people are actually downloading the mp3 without using Podcasting software. So I don*t understand that and I certainly do not agree that there will be 300,000 Podcasts by the end of the year nor do I agree that there will be 13 million in 2009. That*s outrageous and insane. There are about 10,000 Podcasts right now and here we are in the middle of June to think that we are going to increase from a few thousand to 8,000 in a year and then from 8,000 to 300,000 in the next six months, it is ludicrous. So when you read stories like this, you hear stories like this, take you with a grain of salt to say that we will have 13 million in 2009. Well I will talk about that when we come back. That*s ludicrous as well.

[Transcriptions provided by Datalyst]

Hour 1 | Hour 2: << previous |1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | next >> | Hour 3

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