CES - DAY 2 - Transcript - Hour 1, Segment 12

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Frank Hanzlik: So one of the big things we are seeing here at the show is conversions, it is absolutely happening. We are seeing a variety of products that are supporting cellular and Wi-Fi because the reality is there is no one*s size fits all. You know cellular is fantastic where you can get it, Wi-Fi is fantastic where you can get it. Wi-Fi is tremendously fast, cellular is slower today, so you really don*t want to have *

David Lawrence: Which is really not true, 3G networks out there, although they are being tested in pockets around the country. Once that does start to deployed. Will that give Wi-Fi run for their money?

Frank Hanzlik: Wi-Fi is always going to be faster so when you get use to saying, hey I can go a 100, 200, 300, or 400 megabits you know in a certain environment. And then you kind of go to 2, 3, or 4, which still maybe fantastic by today*s standard, there is a difference there. So we believe that people are going to really want both, they are going want to stay connected whatever is the best options that they have.

David Lawrence: There are challenges all over the place one of the challenges with Wi-Fi and Wi-Fi is actually a trademark and copyrighted name.

Frank Hanzlik: It is actually developed by the Wi-Fi Alliance, back in 2000.

David Lawrence: So people have used Wi-Fi now for a number of years, the same way they have used Kleenex to describe facial tissue. Not that you throw Wi-Fi away when you have done blowing your nose in it, but the point is that it becomes the brand as opposed to or the common usage of the word as opposed to the actual brand itself. People go, I need to get Wi-Fi, I need to, in fact we have 10 Quick Steps to Making a Perfect Wi-Fi Connection and we make reference in there the fact that it*s a trademark thing. 802.11 out of all the freakiest things that could become part of the common nomenclature has also, you know, the people know what 802.11 is? You can say 802.11 and it sort of flows up the tongue. My mother knew what 802.11 when she goes, isn*t that Wi-Fi and I am like, what you work at Kmart, I love you but how do you know this, you know, well we stock them. They stock wireless you know routers at Kmart now. It*s like everything is becoming so much a part of the common you know sort of vernacular. How do you differentiate Wi-Fi from 802.11 you know fill in the blank with the letter that comes after?

Frank Hanzlik: Well we trying not too, actually, we try to keep it as simple as we as we can. So consumers who really want people know that there is this technology called Wi-Fi that*s going to continue to move in all sorts of equal directions. There is a whole Alphabet Soup of IEEE Standards, the 802.11s that a*s, the b*s, the c*s, etc.

David Lawrence: And we are going to talk about some of them.

[Transcriptions provided by Datalyst]

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